Professional advertising sales service
Think Media offers advertising sales included in a full-package publishing service
A professional journal is the single best channel of communication to a membership base. Every profession, representative body, or trade union, wants to raise advertising revenue from its official publication. They also have to know that the company selling the ads enhances the reputation of the body.
Selling advertising is a skill and selling it business-to-business (B2B) is a very specialised skill. It requires an ability to learn the details of a sector or a profession. Think Media uses that understanding to explain the benefits of advertising to a clearly defined readership.
Think Media commits to learning the details of the professions and sectors with which it works. Therefore, selling the related advertising is done in the most practical and professional way. Our company also invests in long-term, sustainable relationships with advertisers. Selling is frequently consultative, often account-based, and always professional. It is rarely ever based on price. This approach ensures the best long-term revenue for our clients.
Clients of Think Media have seen advertising revenue double and in one case triple. We have also built advertising revenue from scratch. Transparent accountability is another asset of working with us. We report commercial performance at Editorial Board meetings.
Associated services include sourcing sponsorship deals for events and awards programmes. We also advise clients on negotiating such deals and on planning events. Ad sales are handled by Paul O’Grady. Back-up is provided by all of the team, who are briefed on the importance of handling telephone and email enquiries.
There are many publishers. There are very few, if any, publishers with the professional ad sales capability of Think Media.