Videos are increasingly popular across all social media platforms. Movement and sound always attract attention and everyone likes to be entertained, especially if it’s by a musically gifted cat. But what if your cat won’t play piano for you? Not everyone’s cat will. What do you do then? That’s where we come in.
For your business, the popularity of this medium is good news. Videos are a quick way to raise interest in your latest publication or project, whether through Facebook, Twitter, or any social media platform. For instance, you could post a short video on Twitter with a link to an online version of your latest report or with a link directly to your website where there is more in-depth information available.
The advantage of creating animated infographics is that they can be produced with content you already have from the creation of your publication. They can be colourful and eye catching with a great soundtrack. An animated infographic can be short and sweet, conveying the essence of what you want to communicate in less than 30 seconds.
There are a few steps in producing an animated infographic.
Know what the infographic needs to achieve
Do you want to get people to read your report, sign up for an event or visit your website?
Gathering the data
Animated infographics need data. If you are promoting a report, we will take one of your articles (or the complete report) extract the highlights from it and convert that into short easily readable data.
Engaging the viewer
You will have a small time window to get the viewer interested. We create an initial timeline and choose what point in the video each piece of data will be presented. Using typography and bright, clear, upbeat graphics that are in tune with your business, we turn that plain data we gathered into something much more attractive. We then create a visual storyboard that will tie all the graphic elements together in one smooth flowing narrative that will hold the readers attention.
Sound can really bring an animated graphic to life and create a more immersive experience for the viewer. It also really helps focus the attention of the audience. We create original music for each of our animations and can work with you if there is something in particular you are looking for.