The Irish Dental Association (IDA) promotes the interests of the dental profession in Ireland, and promotes the well-being of the population through the attainment of optimum oral health. As well as designing the Association’s identity, Think Media publishes a wide range of literature for the IDA, including conference programmes, annual reports, and guides to services. The Journal of the Irish Dental Association is the Association’s flagship publication. It is published six times a year and goes to every dentist on the island of Ireland (ABC audited). As well as peer-reviewed scientific articles, the Journal features news relevant to dentists in Ireland, articles on practice management and interviews with prominent figures in dentistry.