The fight to be social

A strong social media presence is paramount for even the smallest business, and the return on member and customer engagement is unlimited.

Isn’t it fitting that our first blog post is one endorsing digital interactions? As we are committing to turning over a new leaf online, we urge you to do the same.

In this ever-changing landscape, gearing your content for digital and online consumption will benefit your business immensely and place you in higher regard among your customers or members.

Choosing your social media channel is as much to do with your audience, as it is your business. You need to have a clear understanding of both. Are you business to client (B2C), or business to business (B2B)? What is your target audience? What is your overall goal?

Once you’ve confidently answered these questions and matched your answers with the top platforms (Facebook, Twitter, Instagram and LinkedIn), you’re well on your way to a successful social media marketing strategy.

Your next challenge is to build a relationship with your followers. Studies show that you risk losing followers by over selling with too many product posts. Create a varied content strategy, and strike a healthy balance between post types. Think education and entertainment one day and current affairs and sales the next.

Let your company’s personality shine. Your customers will be more likely to engage in business with you if they feel that they know you, and can trust you. People do business with people, not companies.

Although the thoughts of building an online presence can seem daunting, your business will thank you in the long run.